The United Fishermen of Alaska (UFA) is forging ahead with an effort to rally support for creating a national seafood-marketing program to bolster consumer awareness, and potentially consumption, of domestic seafood.
Still in the early stages, the effort is currently focused on forming a national seafood marketing coalition, Julie Decker, who's among the four contractors the UFA hired to spearhead the effort, told SeafoodSource.
"The coalition is designed to build the broad-based support that we would need to get legislation, or any changes to legislation, through Congress," said Decker, a gillnet salmon fishermen with her husband, Gig, in Wrangell, Alaska. "With the political environment that we're in, we need a broad base of support. We need everyone saying, ‘Yes, this is for all of us.'"
Read the complete story at Seafood Source.