April 19, 2014 — One of the oldest occupations on the Central Coast is fishing. Unfortunately, after years of regulation designed to manage the regions fisheries, it's the fishermen themselves who are an endangered species.
That’s unfortunate for a couple of reasons. First, fishing is really at the leading edge of the tourism culture. Just ask Venutra Harbor and Morro Bay, which have been trying to rebuild their tropism creed it part by reinvigorating their commercial fishing appeals and playing up their local seafood.
Second, we are just at the dawn of a new era for the marketing of locally caught fish. Programs such as Community seafood in Santa Barbara and a UC Santa Barbara spinoff called Salty Girl Seafood are dramatically closing the caps between fishermen, consumers restaurants.
Read the full opinion piece at the Pacific Coast Business Times