February 5, 2025 — The Super Bowl brings an influx of visitors Louisiana, and many will be indulging in the state’s world-famous local seafood, from po’ boys to gumbo. However, a recent study conducted by SEAD Consulting has uncovered that some restaurants have “dropped the ball” when claiming to serve authentic Gulf shrimp and being honest with their customers.
Of the 24 randomly selected seafood restaurants tested in New Orleans that explicitly advertised their shrimp as “Gulf” or “authentic”, three were found to be mislabeling their product and serving farm-raised imports instead. While this 13% fraud rate is the lowest recorded to date in SEAD Consulting’s multi-state study, the nature of the deception in New Orleans is particularly striking, and highlights the need for increased enforcement.
wording—they are explicitly marketing their shrimp as ‘Gulf’ or ‘authentic’ while serving something else. A 13% fraud rate means that if you order eight shrimp dishes advertised as local, chances are one of them isn’t what it claims to be.”