September 25, 2024 — Arlington, Virginia, U.S.A.-based nonprofit Seafood Nutrition Partnership (SNP) has announced plans to scale up its successful “Fall In Love With Seafood” campaign in 2025 after the marketing effort saw success in U.S. grocery chains such as H-E-B and Hy-Vee this year.
The aim of expanding the campaign is to continue to drive seafood consumption, as well as secure a “strong return on investment for the suppliers, brands, and retailers supporting the campaign,” SNP said.